Description
In this project, we used paper cut out stylization combined with real photos of the rooms which were projected on simple 3D objects. This technique allows us to have a really stylized look, but at the same time show the rooms how they really look like. I was responsbile for designing and animating 3D backgrounds around the book and then composition for all of those spots.
Easter egg: In the night scene I did a rough model of Czech Petrin Tower which is also know as small Eifell Tower.
My role: Animation, Look Development, Composition
Created 2014
Credits
Agency: Karmarama
Production Company: Kream
Creative Directors (Kream): Steve Shannon & Jon Harvey
Agency Producer: Georgia Dickinson
Creatives: Paul & Russ
Account Team: Paul Jacobs & Steve Milburn
Director: Matt Mcdermott
Producer: Imogen Bell
DOP: Karl Watkins
Art Director: Lizzie Bardwell
Art Dept. Assistant: Tim Bifield
Production Runner: Calum Head
Production Assistant: Nicola Holtby
Camera Assistant/Runner: Alfie Oldman
Animation / VFX: Mainframe
Post Producer: Amy Smith
Mainframe Team: Jon Yeo / Lee Walker / Diego Ghirardo / Simon Jones / Jan Sladecko
/ Russell Etheridge
tSound Design: Myles @ Grand Central
