Project
Audi E-Tron
Studio: The Mill / Client: AUDI
Description
Even the longest ‘Range’ is no match for the e-tron, Audi’s first all-electric SUV—unveiled at the brand’s 2018 Charge Up event. The Mill worked closely with Venables Bell & Partners and Director Mark Jenkinson of Imperial Woodpecker to showcase the dynamic capabilities of Audi’s new car
The piece features matte paintings and atmospheric effects in CG, crafted and composited by The Mill’s 2D and 3D Artists, as well as a show-stopping grade provided by Adam Scott, Head of Colour in the Los Angeles studio.
‘Range’ is the second installment of the brand’s e-tron Trial campaign.
My role: UX, Particles, Animation
Created 2018
Credits
